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Southwest Florida Visitors' Annual | Special Marketing Opportunities | The Power of Magazines | Corporate
INTRODUCING AMERICA'S MOST EXCLUSIVE REGIONAL MAGAZINE AUDIENCE
Gulfshore Life ranked first in reader affluence among all city/regional magazines surveyed in 2003 by Mediamark Research (MRI), the nation’s most prestigious media research firm. Regions included Baltimore, Boston, Chicago, Cincinnati, Columbus, Connecticut, Hudson Valley, Indianapolis, Minneapolis-St. Paul, Memphis, Philadelphia, San Diego, Sarasota, San Francisco and Seattle. Ask your advertising representative for a complete summary of the Gulfshore Life Subscriber Study.
THE EXCEPTIONAL GULFSHORE LIFE READERSHIP COMPARED TO MRI AVERAGES FOR U.S. ADULTS
 6 times the average annual income
65 percent more baby boomers (ages 45-59)
17 times the percentage earning $200,000-plus
12 times the $500,000-plus homes owned
14 times the second-home owners
7 times the annual jewelry expenditures
10 times the expenditures on imported and
specialty wines
6 times the American Express card holders
4 times the postgraduate degrees
4 times the museum-goers
4 times the home remodels
6 times the frequent travelers
THEY LOVE THEIR GULFSHORE LIFE - AND RELY ON IT FOR INFORMATION ON THE GOOD LIFE IN SOUTHWEST FLORIDA!
 95% read three out of four issues
83% display magazine in home and refer to it repeatedly
96% consider magazine’s credibility equal or superior to
other media
94% find advertising interesting, useful or memorable
97% will travel to neighboring city (30 miles) to shop or dine
94% visit stores or restaurants they read about or pass issue
to friend
3 readers per copy
THE LUCRATIVE AFFLUENT MARKET IS NOT JUST IN NAPLES - GULFSHORE LIFE’S REGIONAL APPROACH DOUBLES YOUR IMPACT.
■ Collier County residents have the second highest per capita personal income in Florida, and rank 11th in the U.S.*
■ Lee County residents rank higher in median household income than the entire United States.**
* Source: Economic Development Council of Collier County
** Source: U.S. Census, 2003 American Community Survey
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