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Circulation | Demographics | Affiliated Publications | Editorial Calendar | Custom Publishing | Web Advertising
Southwest Florida Visitors' Annual | Special Marketing Opportunities | The Power of Magazines | Corporate
WHY DO SMART MARKETERS EMBRACE MAGAZINES?
■ Readership. Magazine readers seek out their favorite publications because they are interested in the content and are seeking information or entertainment.
■ Response. The prime prospects for most products are more likely to respond to a magazine ad than to a television commercial.
■ Believability. Magazines rank among the most trusted and credible of all media, print or broadcast.
■ Usefulness. Magazines satisfy the need to know in depth, and cater specifically to personal interests.
■ Tangibility. A magazine is a substantial purchase, offering long shelf life and high pass-along readership. Magazine ads can produce results six months and even a year after publication.
■ Efficiency. Magazine advertising rates are reasonable, especially considering their effectiveness at zeroing in on prime prospects.
■ Compatibility. Magazines create an environment of their own. As a result, the advertiser purchases a frame of mind as well as a frame of reference.
■ Accessibility. Magazines aren’t relegated to missed time slots. They will wait for their readers to return to them in their own good time.
WHY GULFSHORE LIFE?
■ The nation’s most affluent regional magazine audience (Mediamark Research).
■ Southwest Florida’s proven leader for 37 years.
■ Unsurpassed quality—“Best Overall Magazine” award two consecutive years (Florida Magazine Association).
■ Paid circulation means higher reader involvement and loyalty.
■ Hardcover Visitors’ Annual—2.4 million visitors a year!
■ Luxury hotel in-room distribution (Ritz-Carlton, Registry Resort and more.)
■ FREE Concierge Pocket Guide and advertorial support.
■ Coverage of fast-growing Lee County.
■ Highest year-round circulation and lowest cost per impression.
WHY NOW?
By planning your media budget for a year ahead, you lock in the lowest rates possible and learn about special issues, preferred positioning, and special sponsorships and
marketing opportunities. Call one of our sales reps today.
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