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NAPLES, FL (November 2007)
– Gulfshore Life magazine, known
for its exclusive paid readership, scored dramatic gains in the financial
strength of its audience over the past four years, according to a new survey
released by Monroe Mendelsohn Research. The magazine captured the area’s most
affluent audience when first surveyed in 2003, but in the new survey its
readers’ average net worth is shown to have increased significantly, from $1.9
million to $3.7 million, while the average value of their homes increased from
$700,000 to $1.2 million.
The
survey also indicated that 53 percent of Gulfshore Life readers are millionaires
and that 95 percent are regular readers—they read three to four issues out of
four. On average, they have $3.6 million in savings and investments, and 43%
plan to invest in stocks and/or mutual funds in the next 12 months. The magazine
has seen a 13% increase in readers who own a second/vacation home valued above
$1 million.
For
the full study, please e-mail Rebecca Loveridge at RebeccaL@gulfshorelife.com.
About
Monroe
Mendelsohn Research
Monroe
Mendelsohn Research (and its subsidiary Mendelsohn Media Research) is an
internationally recognized, full-service marketing and media research company
headquartered in New York
City. Founded in 1958 to provide marketing consultation
and conduct custom marketing research surveys, the company has expanded beyond
the custom research services it had initially been providing and now also
syndicates two of America’s well-known, respected and
innovative media surveys (The Mendelsohn Affluent Survey and The Mendelsohn
PReSS Survey). These two syndicated surveys are used by hundreds of advertisers,
agencies, and the media (magazines, newspapers, cable television networks, etc.)
in their communications planning and buying activities.
About
Gulfshore Life
For
38 years, Gulfshore Life has
captured the vibrant spirit, style and natural beauty of Southwest Florida’s
Gulf Coast, from Fort Myers
and Cape Coral down to Naples and Marco Island. Its coverage of local
personalities and pursuits, from arts and entertainment to fashion, real estate
and the luxury lifestyle, helps residents and visitors enjoy the best of the
region. The magazine has earned numerous state and national awards for writing,
design and publishing excellence—including recognition as Best Overall Magazine
two years in a row from the Florida Magazine Association.
About CurtCo Media’s Gulfshore
Division
For more than 38 years, CurtCo/GSM has been the leading
publisher of regional consumer and business magazines in the ultra-affluent
communities of Southwest Florida. From its
Naples offices, CurtCo/GSM publishes Gulfshore Life; Gulfshore Business; Gulfshore Life’s Homebuyer; Discover Southwest Florida Visitors’
Annual; Collier Building Industry
Association’s Naples Parade of Homes; the Naples Chamber of
Commerce’s Naples on the Gulf
visitors guide; NCH Healthcare System’s Naples Health, Bonita Bay’s IN Good Company and numerous other
publications. For more information, visit
www.GulfshoreLife.com.
For More Information Contact:
Rebecca Loveridge, Marketing Manager
Curtco/GSM, LLC.
Tel: (239) 449-4154
Email: rebeccal@gulfshorelife.com
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