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Style File: Don't Be a Human Billboard

Your shirt shouldn't be free brand advertising.

The logo size for some brands is getting out of control.

For the years I was at Ralph Lauren their logo seemed to do what is happening across most of our country—it became supersized. It started as a subtle polo horse. Then became a polo horse on steroids. And finally became an entire polo match on steroids complete with several horses and players galloping across your chest. It’s so large one might see that you were wearing Ralph from space. Another time, I was working at Barneys, and a very famous Italian designer came to tour the store. He had five male models walking everywhere in the store with him in T-shirts with his name printed as largely as the surface of the shirt could hold on each of them.

We really shouldn’t be free advertising space. We shouldn’t be walking billboards. That’s just sad. We are paying money to be advertising space. Only thing we should be trumpeting is our own personal taste and style. Not a brand name. So if you want a T-shirt that doesn’t use you like a Kellogs box. I recommend the amazing Hollywood favorite—James Perse. Gorgeous subtle colors and it’s softest T-shirt I own. Easy, chic, simple. Worn simply with a pair of jeans or under a sports coat. People see you, and not somebody else. jamesperse.com

Try these shirts from James Perse for a logo-free life.


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