October 2, 2014

From the Editor

David SendlerLet’s go "wild for spring" (see Fashion). Our fashion director Pam Jean would love to tell you what it takes to get glamorous layouts like that—and she will. But, first, I asked her to give readers some definite dos and don’ts so they can put their best ensembles forward in the months ahead.

DO

Mix bright colors, even if you’re not entirely convinced that they go together. If you do it right, for example, you can get a great look by wearing pink with orange.

Go for unique, substantial pieces. Take, say, a large, chunky bracelet that you wear for more formal occasions and use it in an everyday way with jeans and a T-shirt. Make it your own look.

Feel free to mix patterns. Try a floral blouse with patterned pants.

DON’T

Don’t wear stuff that is too tight or too baggy. Be aware of your proportions. If you’re short-waisted, put on something that’s streamlining.

Don’t over-accessorize. Avoid wearing earrings, necklaces, bracelets and rings that all match. Mix it up. Take one off if you think you seem too coordinated.

Dress to the trends—wear a tribal print—but don’t make it look like a costume. Don’t go too far in trying to make a statement.

Now, as promised, back to Pam and our fashion pages. In her easygoing way, she brings creative surprise to our layouts. For our "Wild for Spring" feature, as an example, she found an artist who makes masks out of leaves and trees and deployed those for exotic effect in each of the images. In the past, she suggested shooting our swimwear pages in a cigar bar—counterintuitive indeed—and got a sophisticated look that broke out of the usual beach/pool tradition for such things.

Praise Pam about these moves and she says, "It’s really about our dream team on the location shoots." She says the teamwork showed up, for instance, in working out our jewelry pages for last December’s issue: "I wanted high-end, of course, but something really unique; photographer Nesti Mendoza wanted to shoot the model in a pool, close up, with bright nails, etc.; and hair and makeup stylist Marinella Infante listened to all this and told us it had to be about the jewelry first. Through her creative magic, she made various wigs and looks so that the same girl appeared strikingly different in each shot. We set them all against a simple white background, got Nesti his close-up—and brought the jewels front and center." The look of it all was quite stunning.

Over the years in the business—with other stops as a graphic designer and set and product stylist—Pam has developed problem-solving skills that have served her well in her year and a half with us. Models have shown up sizes bigger than advertised. "We turn them to get better camera angles and do a lot of Photoshop to get the look we need." She finds that male models are easier to work with than the females. "The guys," she says, "don’t feel it’s all about them. They’re playful and happy to have work. The females can be catty about body shapes and looks." Pam tells of one model years ago who complained constantly about the fit of her outfits. Pam, our saintly Pam, was pinning up a dress on her and "accidentally" let the pin slip in the wrong direction. Point made. And the model turned instantly more cooperative. It’s much easier these days for Pam. She’s all smiles and no sharp objects with her dream team and the glamour she brings to our magazine.

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