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Style Extra

Classic...With a Modern Twist

If Ivanka trump weren’t real, she’d make the perfect heroine for a Danielle Steel novel. You know, the one who is beautiful, brilliant, born into one of the most famous families in America but not content to coast along on its gilded coattails. But Trump is the real deal: a woman firmly in charge of her own destiny, which includes having a high-powered position in the family real estate business, writing a bestseller, doing work for the United Nations, appearing on The Apprentice with her father, Donald, and now designing her own fine jewelry collection.

“Ivanka has created a beautifully wearable and eclectic collection that’s perfect for women who love to buy their own jewelry,” says Bruce Yamron, who is carrying the collection in Yamron Jewelers at Waterside Shops in Naples.

We caught up with the modern-day Renaissance woman to respond to our Style Council about diamonds, tradition and the importance of being on time.


What was behind your decision to get involved in fine jewelry?

I’ve always been intrigued by the purity of a gorgeous diamond. Growing up with my mother, I was around fabulous jewelry all the time. My first important piece of jewelry was a diamond necklace given to me by my mother on my 21st birthday.

I realized there was an opportunity for niche positioning for a young, fresh, luxury jewelry line that highlighted classic jewelry with a new, modern twist. So, in 2007, I launched the Ivanka Trump Fine Jewelry line with a jewel-box boutique on Madison Avenue.


Where do you find inspiration for your designs? What pieces are your favorites?

The main inspiration for my jewelry line comes from fashion’s most celebrated eras from the ’20s to the ’60s. My favorite pieces are the signature ovals, the tassels and the rose gold collection. I was very happy that Yamron Jewelers will be carrying all my favorite pieces from the new and the classic collection. The team shares my vision of a sophisticated, smart customer who is looking for ageless investment pieces.


What makes your line ideal for a woman who is building a fine jewelry wardrobe?

I wanted my jewelry to reflect the spirit of the sophisticated woman who has a strong sense of herself, knows what she likes and values exquisite craftsmanship. I wanted a woman who can buy herself an important piece right away, without asking “him.”


What are the key pieces that a woman should have in her jewelry wardrobe?

A versatile pair of earrings that is bold but not too flashy. A great cocktail ring that can go from boardroom to benefit and a special piece of jewelry she can wear when she wants to feel good.


You lead an incredibly busy life as a working woman with myriad businesses and interests. What’s your secret to keeping everything running smoothly?

It’s a lot! My focus has always been the Trump Organization, as I’m the executive vice president of development and acquisitions. The jewelry line is my first independent project outside of Trump Organization. I’m constantly juggling all my endeavors, but my parents always put an emphasis on hard work and dedication, and I live by that ideal. Every day’s schedule is different for me. I generally wake up, exercise and read through a copious amount of newspapers. I arrive at the office somewhere between 7:30 and 8 a.m.—my brothers and I are always the first ones in. My days are often filled with meetings. I try to stick to a very strict schedule, and I am never late. This is something that I learned from my father. I also try to schedule some time between those meetings to return phone calls and e-mails, as I think that it is very important to respond to direct correspondence in a timely manner.


Do you have a motto?

Rock Tradition—it’s the inspiration of my jewelry collection—taking classic pieces and putting a modern spin on them.

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