Matt Devitt’s alarm buzzes at 1:45 a.m. on the day before Thanksgiving, one of the busiest travel days of the year. There are two terrible storm systems rolling across the country—storms that could affect locals’ travel plans.
The animated, 32-year-old meteorologist at WINK News hops out of bed, sits at his computer, eats his breakfast turkey wrap and starts to prep for his morning forecast. He studies weather models and scrolls through Twitter for news on temps, rain amounts and related quirky videos that may be trending. At 2:15 a.m., he pauses the research, showers and gels his hair into a slicked-back look, then makes the 45-
second drive to the studio across the street from the apartment he shares with his girlfriend, Elizabeth.
Within three years of joining the morning news team at WINK, Devitt has become one of the most respected and loved personalities on television, with a powerful social media presence to prove it.
Unlike news anchors, Devitt doesn’t receive a script from producers. Everything he says on-air is ad-libbed. When he speaks, his voice is calm and collected, something that has helped him stand out—especially during Hurricane Irma in 2017, which he notes as a turning point in his career. Instinctively, Devitt knew his on-air demeanor would be vital in a time of panic. While national outlets went for hype, he remained even-keeled. “I wanted my message to be as calming and informative as possible. I felt viewers deserved that—they didn’t deserve to be scared for the sake of ratings,” he says.
>> Read the full story in our March issue: