Photography by Tina Sargeant

Art of Style


Stylish Duo: Rouze’s Mother-Daughter Team

The bond between mother and daughter is reflected at this boutique that recently relocated to a prime locale on Naples' Fifth Street South.

Erin Brechbill and her mother, Sheri Paparella, are confident in what they like. At trade shows, they don't waste time deliberating over what to bring home. “It’s instinctive,” Brechbill says of their buying process. “It’s, ‘Do I love this or not?’” This translates into the curated selection of dresses, casual streetwear, denim, T-shirts and jewelry seen at Rouze, their downtown Naples women's boutique. The typical Rouze shopper ranges from 30 to 60 years old, so the mother-daughter generational difference serves them well. “We try not to pick things that we wouldn’t wear ourselves,” Brechbill adds. Her preferences cater to the younger, edgier end of the spectrum, while Paparella relates to the more conservative customer. They both like to keep things fresh. On their three-to-four annual buying trips, the women scout emerging designers and new brands to introduce to Naples. Before opening Rouze in March 2016, Brechbill and Paparella, spent eight years selling real estate together in Southwest Florida. Their mutual love of fashion eventually led them to open the shop. Last December, the pair made the move from a location near the intersection of Pine Ridge Road and U.S. 41 to their current prime locale on Fifth Street South. Because the building was new, the d
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