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Better With Time

With new resale platforms, Marissa Collections and Yamron Jewelers tap into the circular fashion economy and work side-by-side with their most devoted clients.

Here’s a little fashion business news that’s hitting close to home: The vintage, consignment and resale market is booming, and the realities of 2020 only accelerated the trend. We see this on a global scale—luxury consignment site The RealReal, for example, received a record-breaking influx of merch directly from designers—many of whom avoided the topic entirely just a few years ago.

Locally, two major players launched their own luxury consignment shops in the past year: Marissa Collections, with its online-based ReVision, and Yamron Jewelers, with its glittering brick-and-mortar La Maison Yamron at Waterside Shops.

It’s easy enough to understand why designers have recently warmed up to the idea of selling secondhand. Faced with closed stores and excess inventory, consigning turned out to be a responsible way to clear out their stock and start fresh for 2021.

These pages reflect pieces from Yamron Jewelers’ new luxury consignment boutique, La Maison Yamron. Along with Marissa Collections’ resale e-shop, ReVision, the boutique  is changing perceptions and shopping habits around pre-owned luxury. From left: David Webb Emerald, Sapphire & Diamond Bracelet and Cabochon Coral & Diamond Ring.

Local retailers follow a similar logic. While in the past, shops and its customers may have balked at the thought of dealing in pre-owned goods, moods are increasingly changing—especially now as we peer into closets stuffed with barely worn clothes and accessories. That silky gown you bought for the fundraiser circuit? Unworn, likely still with tags. The heels you loved wearing to committee meetings? Collecting dust, surely. Even before the pandemic, we tended to hold onto things we no longer needed simply because we weren’t sure what to do with them (or didn’t have time to haggle with consignment and vintage purveyors). It would be so much easier if you could just take that evening gown back to the store you found it in—say, Marissa Collections—and have them resell it to someone who’d love it anew.

But it’s not just the practicalities that appeal to fashion lovers.

>>Read the full story in our May issue:

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Photography by Craig Hildebrand