Shopping


Thirty and Thriving

Naples’ go-to shopping center celebrates 30 years, with new legacy retailers and renovated storefronts.

BY September 1, 2022
Inside Gucci at Waterside Shops
Gucci recently unveiled a colorful makeover at the open-air shopping center. Next up, Hermès returns with a storefront this fall. (Courtesy Gucci)

Naples’ Waterside Shops has served as a luxury hub for three decades. When the open-air shopping center opened in 1992, Saks Fifth Avenue was all the buzz. Throughout the years, more revered retailers (Tiffany & Co., Ralph Lauren, CH Carolina Herrera) filled the space, with each one bringing increased cache, reflective of the rising cosmopolitan interest in Naples.

In the past few years, Apple Store, a Peloton showroom and a Tesla dealership have all moved in. Last year, gem lovers rejoiced when Kendra Scott debuted a space for her colorful, celeb-favored jewelry, and Zimmermann recently brought its haute boho sophistication to Naples with its contemporary boutique.

Meanwhile, longtime tenants are reinventing themselves to remain top of mind and delight their loyal clientele. Last fall, Gucci reopened after extensive renovations that transformed the previously stark space into a tropical modern treasure trove, with maximalist interiors that burst with mix-matched patterns, rich colors and layers of style that better reflect the brand’s Naples home. Not to be left out of the conversation, heritage retailer Hermès is expected to return this fall after closing its Waterside doors in 2014—just one less reason for fashion lovers to make the trek across Alligator Alley. Now, that’s how you celebrate a 30th.