Even as a small girl from Jamaica, Rochelle Alikay Graham-Campbell understood the benefits of herbs, natural oils and botanicals in skin and hair care. Her grandmother, Ya Ya, lovingly applied things like lavender, aloe and shea butter to keep her skin youthful and hair hydrated. It was really only a matter of time before the Fort Myers resident would introduce a child-centric line, Alikay Baby, to Alikay Naturals, her beauty empire based on all-natural ingredients.
In 2008, as a young college student, Rochelle began creating YouTube tutorials geared toward Black women with natural hair. With grit, the influencer and entrepreneur built a platform with tens of millions of views. She used that audience as a springboard to launch Alikay Naturals with her husband in 2009. Nearly a decade later, she launched Alikay Baby.
Always driven, she keeps her feet moving but remains rooted in her family. “Running a company keeps me busy, but family is everything,” she says. The line is inspired by her two children, a 9-year-old son, Landon, and a 4-year-old daughter, Serenity Sapphire.
Her grandmother is central to the whole enterprise. Rochelle turned to her Ya Ya for advice on what herbs and oils she had used when Rochelle was little. She used that wisdom to source ingredients and create the products for Alikay Baby, which include a detangling leave-in conditioner, cradle cap, baby oil, daily lotion and a body butter gentle enough for newborns. Rochelle prides herself on the fact that her products are safe and light, formulated with no mineral oil, alcohol, sulfates or parabens.
From an intimate family ritual between grandmother and granddaughter to YouTube to major stores, Alikay has come a long way, baby.