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New Season Hot List 2016: Retail

What's in store for season in Southwest Florida

BY November 4, 2016


Expect a different Waterside Shops this season. Overall, the look and feel of the center will be the same, but you’ll notice some changes of the new-and-improved variety.

New shops

  • Mario Romano Capri will open in November. The luxury- clothing brand chose Naples for its second U.S. store.
  • Everything But Water White will sell upscale white swimwear.
  • H. Craig DeLongy chose Waterside for his ninth John Craig location, which opens in late November.

Revamped stores

  • Max Mara redid its interior and will have a grand reopening in November to celebrate its 20th anniversary.
  • Lululemon expanded and renovated.
  • Lilly Pulitzer will reopen in December bigger and better.

Editor's Note 11/15/16: A Tesla store is scheduled to open this fall in Waterside.

Better movement

All the above, along with the addition of the health-focused True Food Kitchen restaurant, is bound to bring in more shoppers. So, the center will have more ways for them to move about easier.

A new sidewalk system will better connect Waterside to Artis—Naples and the surrounding Pelican Bay neighborhood. For drivers, a third complimentary valet location will be added near True Food Kitchen, which will face Barnes & Noble.


Collier County


Blooms Naples and U Bloom Flower Bar
3570 Bayshore Drive, 239-304-9063,
A full-service florist shop with flower bar for hands-on lessons.

Di’s Dazzle
The Village on Venetian Bay, 239-263-2781
Women’s fashion with an LA influence.

Fresh Produce
600 Fifth Ave. S., Unit 101, 231-7140,
Resort wear for women and children.

J Crew Mercantile
Mercato, 659-5214,
The brand-name goods at outlet prices.

Mercedes Benz of Bonita Springs
14610 Tamiami Trail N., 206-4291,
The second Mercedes dealership in Collier County.

Saks Off Fifth
Park Shore Plaza, 4135 Tamiami Trail N.,
Designer clothing at a bargain, opening this year.



Oh My Gauze!
720 Fifth Ave. S., 643-8556,
Women’s fashions in 100 percent cotton in the former The Name Game space. 

Twigs of Naples
639 Eighth St. S., 262-8944,
Home accessories and orchids, in Naples since 1988.



Food & Thought and Thoughtful Threads
2132 Tamiami Trail N., 434-0469,
Plans to expand the restaurant and next-door clothing store.

Provident Jewelry
766 Fifth Avenue S., 649-7200,
The size of this fine jewelry store has doubled.


Lee County


Bell Tower Shops, 239-415-7465
Menswear for the Florida lifestyle.

A’Tu Jewelry & Clothing
Bell Tower Shops, 239-482-2000
A Sarasota-based women’s clothing boutique.

Naples Soap Company
Coconut Point Mall, 239-949-5566,
The latest location of the Naples-based skin care store.

Scout and Molly’s Boutique
Bell Tower Shops,
Unique clothing and accessories.

Total Homes Superstore
232 Del Prado Blvd., 239-673-9840,
Affordable electronics, mattresses, appliances and more.

Vineyard Vines
Miromar Outlets, 239-498-4460,
The preppy-chic clothing store continues to expand in Southwest Florida



Promenade at Bonita Bay, 239-434-7333
The upscale clothing and jewelry store moves from Naples.


Both Counties


Couture to Your Door (formerly Curbside Couture)
A mobile fashion boutique that comes straight to your home.

Scan Design
13411 Metro Parkway, Fort Myers, 239-425-0706
2160 Tamiami Trail N., Naples, 239-690-7312
The contemporary furniture dealer comes to Southwest Florida.


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